I worked with a team to create a branding campaign for House of Hoops. The idea was to just position this brand in a way that will relate to the target audience. I learned how to perform and work on every aspect of an advertising campaign - from the research to strategy to conceptualization to execution to presenting to a client. We provided a multitude of traditional ads such as print, out of home, and radio. One of the best things about this campaign was just learning how to work with a group of people towards a common goal and create something really cool.